Introduction
About The Company
OUR VISION
To establish our company’s global presence and become the leading rice exporter, offering a wide variety of high-quality rice to consumers worldwide. We aim to introduce innovative procedures that incorporate sustainable methods for production and supply within Pakistan’s highly competitive and promising market.
OUR MISSION
Qanaat Rice is committed to building strong relationships with our customers by preserving and enriching the legacy of Basmati rice. We are determined to establish a business that provides growth opportunities for our vendors, consumers, and employees. Qanaat Rice aims to become a benchmark for both product quality and customer service.
Introduction
About The Company
OUR VISION
To establish our company’s global presence and become the leading rice exporter, offering a wide variety of high-quality rice to consumers worldwide. We aim to introduce innovative procedures that incorporate sustainable methods for production and supply within Pakistan’s highly competitive and promising market..
OUR MISSION
Qanaat Rice is committed to building strong relationships with our customers by preserving and enriching the legacy of Basmati rice. We are determined to establish a business that provides growth opportunities for our vendors, consumers, and employees. Qanaat Rice aims to become a benchmark for both product quality and customer service.
Who We Are
At Qanaat Rice, we offer a vast range of the finest quality rice. Over the years, our experience has empowered us to process and supply premium rice that meets international standards for quality and hygiene. We have a dedicated team of experts focused on exceeding customer expectations by utilizing innovative techniques and modern technology to deliver consistently high-quality rice. Qanaat is your best option because, before reaching the market, our rice undergoes a series of rigorous tests to ensure that our customers receive best-in-class products without compromising on quality.
Our parent companies, Usman Traders and Al-Aziz Traders, have set a benchmark in the distribution of Shan Ghee and Gai Soap products across Lahore. With over three decades of experience, we take pride in recognizing ourselves as the most extensive distribution network covering the entire city. This experience and expertise have inspired us to position Qanaat as a top-ranked rice brand in the coming years, under the guidance of Abu-Qasim Traders.
At Qanaat, we follow a structured approach to deliver top-quality rice. We have separate departments for procurement, quality control, and distribution. Each department works in close collaboration to ensure excellence at every stage. Our quality control team is responsible for monitoring all operations, leaving no stone unturned in upholding our commitment to premium standards.
We offer a wide variety of rice packaging options with different grades, allowing customers to choose based on their preferences and needs. Regardless of the variety, all our rice goes through multiple production stages and shares one essential characteristic: the highest standards of health and quality, ensuring that nutritional value is never compromised.
Additionally, we are currently implementing the best available techniques in rice processing and distribution, with a continued commitment to meeting and exceeding our customers’ expectations.
Who We Are
At Qanaat Rice, we offer a vast range of the finest quality rice. Over the years, our experience has empowered us to process and supply premium rice that meets international standards for quality and hygiene. We have a dedicated team of experts focused on exceeding customer expectations by utilizing innovative techniques and modern technology to deliver consistently high-quality rice. Qanaat is your best option because, before reaching the market, our rice undergoes a series of rigorous tests to ensure that our customers receive best-in-class products without compromising on quality.
Our parent companies, Usman Traders and Al-Aziz Traders, have set a benchmark in the distribution of Shan Ghee and Gai Soap products across Lahore. With over three decades of experience, we take pride in recognizing ourselves as the most extensive distribution network covering the entire city. This experience and expertise have inspired us to position Qanaat as a top-ranked rice brand in the coming years, under the guidance of Abu-Qasim Traders.
At Qanaat, we follow a structured approach to deliver top-quality rice. We have separate departments for procurement, quality control, and distribution. Each department works in close collaboration to ensure excellence at every stage. Our quality control team is responsible for monitoring all operations, leaving no stone unturned in upholding our commitment to premium standards.
We offer a wide variety of rice packaging options with different grades, allowing customers to choose based on their preferences and needs. Regardless of the variety, all our rice goes through multiple production stages and shares one essential characteristic: the highest standards of health and quality, ensuring that nutritional value is never compromised.
Additionally, we are currently implementing the best available techniques in rice processing and distribution, with a continued commitment to meeting and exceeding our customers’ expectations.
Core Values
Sustainability
At Qanaat, we believe in putting the greater good before individual gain. As proud pioneers of drip irrigation in Pakistan, we’re leading the way in sustainable farming. Traditional rice farming consumes excessive water and harms the environment, but we’re changing that. By introducing innovative, eco-friendly techniques, we’re helping farmers grow more with less, protect natural resources, and secure a better future for all. Join us in transforming agriculture, one drop at a
Cultural Values
Super Kernel is the finest rice Pakistan has ever produced—renowned for its aroma, taste, and quality. Yet, in recent years, its sales have declined sharply. At Qanaat, we’re on a mission to bring Super Kernel back to its rightful place on the global stage. With strategic innovation and market revival plans, we aim to boost its sales and share this iconic symbol of Pakistani heritage with the world. Join us in restoring pride in our nation’s most premium grain.
Transparency
At Qanaat, transparency is at the heart of everything we do. We want you to feel confident about what you’re feeding your family. That’s why every pack of our rice comes with detailed information about its origin, quality, and journey—from farm to table. Because when you know what you’re buying, you can truly appreciate the care that goes into every grai
Delivering quality
At Qanaat Rice, quality isn’t just a promise—it’s our legacy. We have consistently delivered premium-grade rice without ever compromising on standards. For us, true success lies not in shortcuts, but in earning the trust and loyalty of our customers. That’s why we go the extra mile to ensure every grain meets the highest taste, purity, and excellence benchmarks. With Qanaat, you’re not just choosing rice—you’re choosing a tradition of quality you can rely on, meal after meal.
Sustainability
At Qanaat, we believe in putting the greater good before individual gain. As proud pioneers of drip irrigation in Pakistan, we’re leading the way in sustainable farming. Traditional rice farming consumes excessive water and harms the environment, but we’re changing that. By introducing innovative, eco-friendly techniques, we’re helping farmers grow more with less, protect natural resources, and secure a better future for all. Join us in transforming agriculture, one drop at a time.
Cultural Values
Super Kernel is the finest rice Pakistan has ever produced—renowned for its aroma, taste, and quality. Yet, in recent years, its sales have declined sharply. At Qanaat, we’re on a mission to bring Super Kernel back to its rightful place on the global stage. With strategic innovation and market revival plans, we aim to boost its sales and share this iconic symbol of Pakistani heritage with the world. Join us in restoring pride in our nation’s most premium grain.
Transparency
At Qanaat, transparency is at the heart of everything we do. We want you to feel confident about what you’re feeding your family. That’s why every pack of our rice comes with detailed information about its origin, quality, and journey—from farm to table. Because when you know what you’re buying, you can truly appreciate the care that goes into every grain.
Delivering quality
At Qanaat Rice, quality isn’t just a promise—it’s our legacy. We have consistently delivered premium-grade rice without ever compromising on standards. For us, true success lies not in shortcuts, but in earning the trust and loyalty of our customers. That’s why we go the extra mile to ensure every grain meets the highest taste, purity, and excellence benchmarks. With Qanaat, you’re not just choosing rice—you’re choosing a tradition of quality you can rely on, meal after meal.
We’re proud to be one of the top distributors of Shan products in Lahore. With Shan leading the market at an impressive average of 5,500 tons in monthly sales, Usman Traders alone contributes around 3,000 tons, making us the #1 distributor in Lahore’s oil and ghee industry.
A smart strategy, a dynamic sales team, and years of experience support our strong performance. Our standout year was 2019 when we achieved a 14% growth in sales—a clear reflection of our market strength. At Usman Traders, we’re constantly evolving our approach to stay ahead and drive continued success for the Shan brand.
We’re proud to be the leading supplier of Gai Soap in Lahore, playing a key role in making it the second-largest soap brand in Pakistan. Al-Aziz Traders contributes an impressive 300 tons per month to the brand’s overall sales.
Our breakthrough came in 2018 when Gai Soap secured the #2 spot nationwide with a 12% sales growth, and we’ve proudly maintained that position ever since. With a strong foundation and a forward-thinking team, we’re now focused on driving even greater sales growth in the coming years.
